IBM Moves Predictive Analytics Into New Era by Giving Business Users 'Three ...

19.05.10

/PRNewswire-FirstCall/ -- IBM ( IBM ) today unveiled new software that places the power of predictive analytics directly into the hands of business users for faster, more insightful decision making.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO )

With three simple clicks, business users can now build a predictive model within a configurable web browser interface, and run simulations and "what-if" scenarios that compare and test the best business outcomes before the model is ever deployed into an operational system. Business users now have full control over the analytic process, enabling them to make accurate decisions in real-time, based on changes in strategy, customer buying patterns and behaviors, or fluctuating market conditions.

Starting today, IBM is delivering a new, configurable offering for the insurance industry, and another for marketing organizations within all business verticals. The first is designed to help identify fraudulent insurance claims, which account for approximately in losses a year. The second manages every inbound customer and prospect interaction via call center, web, point-of-sale or email.

Source: PR Newswire (press release)

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